Strategic Partner — rules of cooperation
The Strategic Partner is a single company that, for a defined period, has the strongest advertising exposure on Substraty.pl. We always label it clearly and keep it separate from editorial content.
The service currently has no Strategic Partner. When it has one, the company’s name and the period of cooperation are given here.
Where the Partner appears
The Partner’s placements are shown on substraty.pl, the Polish-language edition of the service. Sponsored content published on FeedstockData is labelled in the same way.
- A main banner on the home page — with a static image, a headline and a button, labelled “substraty.pl Partner” and “Advertisement”.
- A logo with a link in the footer of every page, with the label “substraty.pl Partner”.
- The Partner’s latest sponsored article pinned on the home page and on the first page of the compendium — always only one, labelled “Sponsored article · substraty.pl Partner”, and for no more than 90 days from publication. Older articles by the Partner are shown in the usual date order.
What the Partner cannot influence
- Editorial content: compendium articles, news, FAQ answers, substrate descriptions, data and ratings in the BMP atlas, the calculator and comparisons. The Partner does not commission, approve or block such content.
- The Partner’s logo and materials do not appear in editorial texts or in BMP data tables.
- Like anyone else, the Partner may report an error or request a correction — we handle it under the editorial rules (in Polish), with no priority.
Labelling and links
- Every Partner placement carries the label “substraty.pl Partner”; articles carry “Sponsored article · substraty.pl Partner” and a “Partner content” box. We do not remove or change the labelling at the Partner’s request.
- Links to the Partner’s websites carry the attribute
rel="sponsored"— this is how paid links are marked, in line with search engine guidelines. - Next to the banner we state on whose behalf the advertisement is presented.
The editorial team’s right
The editorial team checks the Partner’s materials before publication and may refuse publication, limit or remove a banner or an article if it contains false or unverifiable information, infringes the law or third-party rights, or is unrelated to the subject of the site. Details: Terms for paid services and the editorial rules (both in Polish; the Polish versions are binding).
For companies
There is one Strategic Partner in a given period. Terms are agreed individually — use the enquiry form in the client panel or write to contact@feedstockdata.com. Packages for company profiles are described in the Polish edition when the company directory is switched on; the package names in English are Business Card, Business Card Plus and Expert Profile, with the badges “Extended profile”, “Featured company” and “substraty.pl Partner”.